Insurance
State Farm helps people find the right coverage to protect their property, especially across key user journeys in auto and home insurance.
Acquisition and Engagement • Strategic Initiatives • UX Architecture
Overview
As a UX Architect, I was responsible for identifying opportunities to increase customer acquisition through the lens of a personalizing the Auto and Home buying journeys.
Services
User research
UX Design
Workflow optimization
Concept prototyping
Case study
For access, reach out to hello@alanamariano.com
