Publishing, Education

Scholastic is a publishing company known for fostering a love for reading through media and education. 




Website • Art Direction & User Experience

Overview

For more than 90 years after it was founded, Scholastic encourages the intellectual and personal growth of all children at every stage of their literary development. As the company continues to grow as a leader in the educational space, it empowers teachers and parents to discover the books and information their children need to build strong lifetime foundations for reading and learning.

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How it began

In 2011, Scholsatic.com was unrecognizable from their core values. Known for providing wonderful stories for children, the company used antiquated methodologies for organizing their digital properties. The website is filled with disjointed and cluttered content, an abundance of self-promotional ads, and the site contains too many disparate page templates that look too different from the overall brand. 

Services

UX/UI Design
Art Direction
Concepting
Prototyping
Discovery Research
Workshopping